Strategic Management – 1

Assignment 1: Fictitious Company

P&G and Johnson & Johnson

To be the most creative organization in the world that is a leader in innovation and driver of change in consumer markets. We aim to serve as many consumers as we can across the globe.

Our mission is to work according to values that speak to the economic, social, and environmental responsibilities of business and society.

Core Values:

Innovation: We believe that meaningful, productive change – solving problems – only comes by looking at challenges and opportunities from new angles and exercising our curiosity

Community and environment: We strive to help and improve the communities where we work and live. We are concerned about the environment and promote the use of recyclable products and renewable energy.

Integrity: We act with honesty and integrity, not compromising the truth.

Passion for results: We show pride, enthusiasm and dedication in everything that we do. We are committed to selling and delivering high quality products and services.

Assignment 2

Company Name: Stratus Consults

Vision: Our vision is to be a truly global enterprise that attracts and retain the sharpest minds from across the world. Our employees are our greatest strength and are the reason we are able to consolidate our number one position as the finest provider or consulting services

Mission: We are a global company that serves our clients by identifying their highest-value opportunities, addressing their most critical challenges and transforming their enterprises. We target clients from all regions across the worlds and always place their interests ahead of our own.

Core Values:

2. Respect for the individual
3. Delivering value
4. Making an impact on society



Assignment 3

Two articles on innovation:


2 video links

1.  Innovation one guitar replaces an entire band

2. A 334 sq ft one room apatment transforms to multiple rooms

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